Privacy Policy for digitalbalaji.com

Last Updated: June 9, 2025

🔒 Your privacy matters like Quality Score in my 15-year PPC journey. At digitalbalaji.com, I, Balaji, bring my 15 years of navigating SEO trenches, social media campaigns, and AI algorithm shifts to ensure your data is handled with the same care I put into optimizing a lean ad funnel. This Privacy Policy outlines how we collect, use, protect, and share your information—because, like the 2014 email list breach that taught me data protection matters, transparency is non-negotiable. For any questions, reach out to contact@digitalbalaji.com, and I’ll respond within 72 hours—quicker than I fixed that broken conversion tracker in 2017.

1. Data We Collect: Only What’s Essential 📊

“We gather only what’s essential—just like optimizing a lean ad funnel.”

After years of fine-tuning campaigns, I know bloat kills performance. That’s why digitalbalaji.com collects only the data needed to deliver value. Here’s what we gather:

  • Personal Information: When you engage with our WordPress-native tools like Comments or Contact Form 7, we collect your name, email address, and any details you voluntarily share. For example, signing up for our newsletter via an email opt-in form captures your email and, optionally, your name.
  • Usage Data: Through tools like Google Analytics 4 (GA4) and MonsterInsights, we collect anonymized data like page views, session duration, and device type to understand engagement patterns—like I dissected that viral Pinterest fail in 2017 to improve content.
  • Marketing Data: If you interact with our Google Ads or Meta Pixel, we collect non-personally identifiable campaign IDs and engagement metrics to optimize performance, never your personal details.
  • Comments: When you comment on our blog, WordPress captures your IP address and browser details for spam prevention via Akismet—think of it as a firewall, not a targeting tool.
  • AI Interactions: Prompts or inputs you provide to our AI marketing tools (e.g., content suggestion plugins) are processed to deliver insights but are never stored or mined—unlike some platforms I’ve audited.

2. Cookies & Tracking Technologies: Like Remarketing Tags 🍪

“Cookies work like remarketing tags: we use essentials, performance, and marketing trackers.”

Cookies and tracking tech help us enhance your experience, much like a well-placed LinkedIn ad. Here’s what we use:

  • Essential Cookies: WordPress cookies ensure the site functions—think login sessions or comment form prefills.
  • Performance Cookies: GA4 and MonsterInsights cookies track anonymized metrics like bounce rates and page loads, helping us optimize content like I optimize ad spend.
  • Marketing Cookies: Meta Pixel and LinkedIn Insight Tag track campaign performance (e.g., clicks on our Google Ads guides) without identifying you personally.
  • Embedded Content: YouTube videos embedded on our site may set third-party cookies. These track like third-party pixels—watch them here or directly on YouTube to manage preferences.

You can manage cookies via your browser settings or our consent popup, as compliant with GDPR’s Schrems II framework. Opt out anytime, like pausing a low-ROI ad campaign.

3. How We Use Your Data: Improving Your Learning 📊

“I analyze engagement patterns like I dissected 2017’s viral Pinterest fail—to improve YOUR learning.”

Your data fuels our mission to share 15 years of digital marketing expertise across SEO, Social Media Marketing (SMM), Google Ads, Email Marketing, and AI. Here’s how we use it:

  • Content Personalization: Usage data helps us recommend relevant posts, like suggesting an SEO guide after you read about Google Ads.
  • Newsletter Delivery: Email opt-ins via Mailchimp power our free tips, sent with GDPR-compliant consent.
  • Performance Optimization: GA4 metrics show us what resonates—like how I tweaked a 2019 campaign after spotting a 30% drop-off.
  • AI Enhancements: Inputs to our AI tools generate tailored marketing insights, processed securely and never stored long-term.

4. AI Data Handling: Your Prompts Stay Safe 🤖

“Your prompts in our AI marketing tools? Never sold or mined—unlike some platforms I’ve audited.”

Our AI-driven features (e.g., content ideation or keyword suggestions) process your inputs to deliver real-time insights. These prompts are handled with the same care I applied after auditing shady data brokers in 2018. We don’t store, sell, or share your AI inputs, and all processing occurs on secure Google Cloud servers.

5. AdTech Disclosure: Transparent Optimization 🔒

“As a Google Ads veteran, I disclose: we may use conversion APIs for non-PII optimization.”

Our site uses tools like Google Ads Conversion APIs and Meta Pixel to measure campaign success (e.g., clicks on our SMM guides) without collecting personally identifiable information (PII). These APIs help us refine content delivery, just like I optimized a 2016 PPC campaign to boost ROI by 40%.

6. Third-Party Sharing: Tools I Trust 📊

“Tools I trust after 15 years: Mailchimp for emails (GDPR-compliant), Google Cloud (never raw data).”

We only share data with vetted third parties to deliver our services:

  • Mailchimp: Manages our newsletters with GDPR-compliant opt-ins.
  • Google Cloud: Powers our AI tools and analytics, processing anonymized data only.
  • WordPress Plugins: Tools like Contact Form 7 and Akismet handle form submissions and spam filtering.
  • YouTube: Embedded videos may track viewing behavior per Google’s policies.

No data is sold or shared beyond what’s needed for functionality, and all partners comply with global privacy laws.

7. Data Security: Battle-Tested Protection 🔒

“Double-authenticated protection—learned after my 2012 blog hack cost 37 email leads.”

We protect your data like I protect my campaign budgets:

  • Encryption: All data transfers use HTTPS, and sensitive inputs are encrypted at rest.
  • Access Controls: Double authentication restricts access to our WordPress backend.
  • Regular Audits: We review security protocols quarterly, a habit formed after that 2012 hack.

While no system is infallible, we take every precaution to safeguard your information.

8. Your Rights: Control Like a Campaign Manager 📊

“Request your data export like a Google Takeout—email contact@digitalbalaji.com.”

You have full control over your data, inspired by the transparency I demand in my masterclasses:

  • Access: Request a data export at contact@digitalbalaji.com, delivered within 72 hours.
  • Correction: Fix inaccurate data in 72 hours—faster than I fixed a broken conversion tracker.
  • Deletion: Email us to delete your data, like killing a poor-performing ad campaign.
  • Unsubscribe: Opt out of newsletters instantly via Mailchimp’s unsubscribe link.
  • Opt-Out of Tracking: Use our cookie consent tool or browser settings to block trackers.

9. Children’s Data: Marketers Only 🚫

“This site targets marketers—no more than my LinkedIn ads do.”

digitalbalaji.com is designed for adult marketers. We don’t knowingly collect data from anyone under 16, per GDPR and CCPA. If you’re a minor, please don’t use our site—stick to learning from my YouTube channel’s public content.

10. Global Compliance: Ethics First 🌍

“No sharing without consent—same ethics I teach in SMM masterclasses.”

We comply with major privacy laws:

  • GDPR: Data processed under Schrems II compliance, with clear consent for EU users.
  • CCPA: Opt-out link in the footer, as seamless as my high-converting CTAs.
  • India’s DPDP Act: No data sharing without explicit consent, aligned with local regulations.

11. Policy Updates: Adapting Like iOS14 Tracking 📊

“Revised when laws change—like adapting to iOS14 tracking.”

We update this policy to reflect legal or operational changes, just as I adapted campaigns to algorithm shifts. Check back here for updates, or we’ll notify newsletter subscribers of significant changes.

12. Contact Us: Always Responsive 📧

For questions, concerns, or to exercise your rights, email contact@digitalbalaji.com. We’ll respond within 72 hours—because your trust matters as much as a high-converting landing page.